The State Department is engaged in some serious public diplomacy 2.0. I learned from the official Twitter account of the DoS that it is possible to receive SMS updates of President Obama’s speech in Cairo in real time. Updates will be in Arabic, English, Urdu and Persian. Sign up for updates or just check out the website here.
Who knows how many people will actually sign up for these text message highlights of Obama’s address to the Muslim world. I would guess not that many. But it’s certainly not a bad idea. It’s interesting to see the Obama Administration try to bring their successful tactics from the campaign to a global arena. Let’s see how it works.